Bloomberg (Crypto)
2025-07-01 21:00:27

Crypto Treasury Firms Are Looking for Their Own Versions of Kim Kardashian

Quick housekeeping note: This newsletter will be off on July 3, and back next Tuesday.As the slew of publicly-traded and wannabe public companies adopting crypto treasury strategies multiply daily, more and more are adopting a tried and true practice to stand out from the crowd, writes Teresa Xie.

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